Look just about anywhere, and you’ll see news of tariffs. A trade war has broken out between the U.S. and select countries—the American government is now imposing an increasing number of taxes on goods arriving other countries, including those from China, Taiwan, Vietnam. Specific materials have been hit too, like steel and aluminum.
But while the headlines spout flat numbers like a now staggering 54 percent on Chinese imports and 25 percent on steel, the tariffs’ effect on tech gear isn’t as clear cut. To understand the whole situation, I spoke with industry insiders. What they said is a sobering warning to consumers: We’re about to get hit hard.
You can read our full rundown on the tech tariffs to understand the deeper details, but if you only have time for the highlights, read on. You’ll get up to speed quicker, so you know how to plan your tech purchases for the coming weeks and beyond.
Spoiler: A bumpy ride is headed our way. Buckle up.
Tariffs keep going up
TSMC
First announced on February 1, the tariff on goods arriving from China began at 10 percent on February 4. Then on February 27, the U.S. government announced a raise to 20 percent, effective March 4th.
Meanwhile on March 12, tariffs of 25 percent started on all steel and aluminum imports. This move increased the tax on aluminum from 10 percent. No exemptions are allowed.
On April 2, a number of additional tariffs became public, with an additional 34 percent laid upon Chinese goods on that day (for a total of 54 percent). Starting April 5, imports worldwide face a potential 10 percent tariff minimum. Additional taxes have also been applied to specific countries, with particularly hefty ones dropped on countries that produce most tech items. Importers of Vietnamese-made items must pay a 46 percent tax; Taiwanese-made 34 percent (but with an exception for semiconductors); and Japanese-made 24 percent. Exactly how they will be levied remains to be seen.
Furthermore, the U.S. government has stated its intent to continue with future tariffs, along with increases. For example, in mid-February, President Trump proposed a 25 percent tariff upon semiconductors starting April 2, with the possibility of raising them much higher over time. It wasn’t imposed this time, but that possibility still looms.
These tariffs can stack—for example, any steel and aluminum imports from China were first taxed at a 45 percent rate. However, due to exceptions, the customs dues on these materials will not rise further even with the new increased tariffs on Chinese goods.
Buy soon to avoid paying higher prices
Companies don’t make a lot of money on tech products. Think 6 to 15 percent—a stark contrast to software, which has profit margins as high as 70 to 80 percent. Because of this reality, businesses that import goods from their factories in China can’t absorb this sudden tax hike. It’s too big.
Retailers also can’t cushion the blow, as evidenced by Best Buy and Target telling shoppers to expect immediate price increases when the tariffs first went into effect.
For some devices, you can still find them at lower prices—either reflecting “just” the effect of the original 10 percent tariff, or even the pre-tariff cost. Your luck will depend on how much stock was brought over before the March tariffs took effect.
The more popular the product, the more likely a constant stream of units come from China, rather than one big shipment. Its price will go up faster. For items that sell more slowly or have a bigger sitting inventory, the tariffs will have a more delayed impact.
The short version: Currently, the sooner you buy a new device, the cheaper it’ll be.
All tech devices are affected
Matthew Smith / IDG
During the first Trump administration, tariffs were applied selectively. This time, these taxes apply across the board on all imports from China—the primary source for most electronics produced in the world.
So whether a laptop or a cheap printer, if it’s produced in China, it’s subject to this tax. Same goes for even the smallest of accessories, like adapters and cables.
Manufacturers have already begun looking into moving production (or more of their production) to other countries, like Vietnam and India. However, the process is slow. Building up factories capable of complex production demands takes time — months, if not years, depending on the product. And as we’ve just seen, moving production is no guarantee of price protection. A 46 percent tariff now applies to Vietnamese-made goods.
Expect ongoing price chaos
Nobody knows what’s going to happen next—which is why the tariffs keep appearing in the news. And businesses are scrambling to keep up. Your favorite companies can’t give a straight answer on what to expect because they’re still figuring that out for themselves.
Any predictions they made for the year (forecasts) have to now be redone. However, the task is hard to do when the tariffs keep rising and spreading, and more may still come. Companies have to pay upfront for tariffs in order to pass customs. This unexpected cost can’t be deferred; the duties must be paid for the product to enter the U.S.
When I spoke with industry insiders, many said they were still talking with their partners (like distributors and retailers) about what comes next. But even when that gets worked out now, it will likely change as U.S. government policy changes.
Overall, any price shifts will be unpredictable—even on a downward trajectory. Even if tariffs suddenly went away, costs will drift down based on how stable U.S. fiscal policy is, and how much remaining stock was brought into the country during the levies.
People outside the U.S. will feel the hit, too
Adam Patrick Murray / Foundry
Economists view tariffs as problematic—in the country that enacts them, they can slow the economy, hurt local industries, and spike costs for consumers. But a trade war can hurt more than just the country that starts them. Most vendors think globally when setting up their production, and that’s reflected in their logistics.
So for example, when Canadians buying from a store that utilizes a U.S-based fulfillment center, they’ll feel the pinch of the U.S.’ tariffs on Chinese imports, too.
But most tech vendors sell worldwide—so the impact of higher production costs will still ripple outward to buyers across the globe, in a couple of different ways. (Read on.)
MSRPs will be even more meaningless
Manufacturers give list prices so consumers know what to expect at retail. But as vendors absorb more production costs (like scaling up factory output in countries outside of China) and scale back on the amount of product available (because demand drops as prices rise), we may be in for another round of highly inflated street prices.
Multiple industry insiders say they don’t want to be caught with too many parts or products on hand that they can’t sell. Other ancillary costs may go up as well as companies scramble to comply with tariff demands—more hours must be spent on figuring out new logistics, as well as the full letter of the law.
If Nvidia, AMD, or Intel launch a new GPU at $200, but partners’ rising costs limit their ability to shave their margin thinner or even produce as many cards, that means demand may cause street prices to shoot way beyond the expected list price.
Innovation may slow
Adam Patrick Murray / Foundry
Industry insiders have hinted that without a stable economic environment, investment in new products may become more limited. The size of the company and how diverse its product lineup will influence the ability to commit.
On store shelves, that may result in fewer choices for available models, or less push on evolving standard features. Announced specs like Wi-Fi 7 and PCIe 7.0 might become an even further point in the distance.
You should read reviews carefully
As someone who writes reviews, I always want to think people read every word. But realistically, most people don’t—and if you’re looking for high value from your purchases, you could end up disappointed. With prices changing unpredictably, the final opinions in tech reviews may become outdated by the time you read them.
So in this uncertain market, dig into a review’s details. Find out what user experience to expect, the level of performance, and what quirks exist.
Since street prices could end up notably different than the MSRP quoted to the reviewer, you’ll need to decide for yourself if the actual price is worth the experience. For someone else, paying an additional $300 for a niche laptop may be worth it. For you, maybe not.
